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Texans Standing Tall
Trainings for Addressing Social Access
Texans Standing Tall has a 3-pronged strategy for addressing social access. Social access to alcohol refers to underage individuals (under the age of 21) obtaining alcohol from social settings, such as friends, parties, and other adults – the most common way for a young person to obtain alcohol. The strategy’s goal is to prevent underage alcohol use through a high visibility enforcement campaign. The three strategy components consist of increasing law enforcement to break up parties safely and securely, media advocacy to raise awareness of Zero Tolerance Laws and to provide law enforcement public support, and the policy process (often in the form of a social host ordinance) to hold hosts accountable.
Controlled Party Dispersal
Controlled Party Dispersal (CPD) Training is focused on the enforcement component of the social access strategy.
This four-hour training is designed to teach law enforcement how to safely control the breakup of underage drinking parties by incorporating both classroom and hands-on instruction.
During the classroom portion of the training, law enforcement will review:
“Media plan development training is a must for any coalition working on environmental strategies. Texans Standing Tall’s Media Plan Development training helped us understand the importance of developing a diversified media plan to reach a broader audience. Their in-depth review of targeted media messaging will assist your coalition in identifying which form of media is best suited to reach the target audience.”
-Boyd Baxter, Circles of San Antonio Community Coalition
Creating community change is hard. Although essential, utilizing the media to enhance your prevention efforts, or as an integral part of your strategy, can be challenging too. TST offers a series of three trainings to teach coalitions how to utilize media to create community change. Trainings are available for coalitions at all skill levels.
Beginner Level: Media Literacy. In this training, participants learn how to analyze the intent and motivation behind media messages, including advertising. Participants analyze various types of media and begin to discuss how different types of media are used for different purposes.
Intermediate Level: Media Advocacy. Participants of this training will leave with an understanding of why it is important to utilize the media to advance a cause or strategy at the local level and how different types of media are used to achieve specific goals.
Advanced Level: Media Plan Development. Participants will learn the seven steps necessary to create a comprehensive media plan to advance their coalition’s strategy and achieve specific goals. The seven steps are: (1) identify your goals and strategies; (2) craft a message; (3) identify the target audience; (4) assess resources; (5) build relationships; (6) implement the plan; and (7) evaluate the overall effectiveness of your efforts. At the end of the training, participants will have a media plan template specific to their needs.
The Policy Process
TST has multiple trainings regarding the understanding of and participation in the policy process as it relates to reducing underage social access to alcohol.
Introduction to Reducing Social Access: Participants in this training will learn about youth alcohol use rates, perception of risk, and where youth obtain alcohol. Additionally, participants will learn about Zero Tolerance laws and how a local social host ordinance can fill an enforcement gap to reduce youth access. The training will discuss the essential components to both an effective social access strategy and social host policy. Participants will leave with an understanding of both the problem and solution.
Beginner to Intermediate – Creating Community Change: Creating local change requires community buy-in and involvement from key stakeholders. In this training, participants will learn the essential steps to creating community change. The steps in an effective policy process will be discussed and tools such as the Midwest Academy Strategy Chart will be reviewed. Texans Standing Tall will help coalitions and communities identify key stakeholders necessary to promote or advance a strategy to reduce underage drinking and related consequences.
Advanced - Creating an Effective Campaign to Reduce Social Access: This training is for groups/coalitions already committed to pursuing a strategy of reducing youth social access in their community. It takes a deeper look into the specifics of each of the 10 policy action steps of passing an ordinance. It includes analysis of how to best tailor the strategy to the targeted community. Insights on a host of topics are shared including: how to collect compelling data, create an effective issue brief, engage law enforcement, and recruit community stakeholders.
Contact Anne-Shirley Schreiner for more information or to schedule training – aschreiner@TexansStandingTall.org.